#CODEInvested: update from Serious Pig
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Crowdfunding success story Serious Pig tell us about their latest product launch
We caught up with Founder of Serious Pig, George Rice who told us about their exciting new product launch and how the business is going since their successful raise with us in 2015.
Serious Pig, a premium British charcuterie approached CODE in 2015 to raise funds so they could broaden their product range and expand their exports. Since 2011, the Peckham based business has been selling their Snacking Salami to a wide range of retailers including Selfridges, Fortnum & Mason, Brew Dog Bars and Wholefoods. They’ve also won several Great Taste Awards and have been personally approved by Heston Blumenthal.
In 2015 with our help they secured over £125,000.00 enabling them to expand their product range to include their latest product Snackling which launches today. Serious Pig has become the first brand to offer oven roasted crackling as a convenience snack with the launch of Snackling. They describe the new product as taking snaking into new territory, being cooked in the oven just as you would at home.
George explained: “The texture and flavour we get from oven roasting is amazing. The flavour is rich and full of delicious porkiness and it’s all from just three simple ingredients, pork, olive oil and sea salt.”
He also went on to tell us about the company ethics: All the pork we use is outdoor bred from British farms so you know that the pigs have enjoyed a much better quality of life than those from the continent plus the oven roasting process means it’s about half the fat of scratchings.”
The new product arrives after a crucial year for Serious Pig, which has seen its momentum quicken after securing funding with CODE.
During 2016, the company welcomed Tony Rice (no relation to George) and Nick Price as a Non-Executive Directors. Tony brings with him a wealth of on-trade experience from his time at Spirit Pubs, while Nick offers further retail insight from his time at ASDA and is overseeing Serious Pig’s legal affairs. Existing backers already include BrewDog co-founder James Watt.
All in all it’s looking like another exciting year for this #CODEInvested success story.
If you’re interested in alternative finance as a means to grow your business, find out how you can raise funds with CODE Investing now.
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Investing in early stage businesses involves risks, including illiquidity, lack of dividends, loss of your investment and dilution and it should be done only as part of a diversified portfolio. CODE Investing Limited is targeted exclusively at investors who are sufficiently sophisticated, or who are judged by CODE Investing Limited otherwise to be appropriate, to understand these risks and make their own investment decisions. You will only be able to invest with CODE Investing Limited once you are registered as sufficiently sophisticated or otherwise appropriate for these types of investment. Investors via CODE investing are not protected from loss by the Financial Services Compensation Scheme against the Company’s default or for any losses they may suffer. Please read the full risk warning for more information. This page has been approved as a financial promotion by CODE Investing Limited, which is authorised and regulated by the Financial Conduct Authority. Investments can only be made on the basis of information provided in the pitches by the companies concerned. CODE Investing Limited takes no responsibility for this information or for any recommendation or opinions provided by the companies.
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